The internet has too much happening every day: a new technology appears, a game is suddenly on millions of lips, a story the whole web argues about, an office moment you instantly recognize yourself in, a tiny beat that makes you laugh.
Most of it arrives fast — and passes just as fast. DETOON exists to keep the stories worth noticing and retell them a different way: with clear information, relatable angles, drawings, humor, and DETOON's own characters.
What is DETOON?
DETOON is a Vietnamese and English digital content and entertainment platform that retells what's being talked about on the internet through easy-to-understand news, viral content, short comics and original characters.
DETOON focuses on topics close to modern internet life: technology, AI, gaming, entertainment, office life, everyday life and internet culture.
We don't just want to aggregate what's being said. DETOON wants to understand the story, find an angle and retell it in its own way.
What content does DETOON make?
DETOON currently develops three main content lines — Today, Viral and Comics — alongside Series, Topics and a Character Universe that connect the stories together.
How does DETOON use AI?
Yes. DETOON uses AI as a tool to support research, idea development, and content and image production, but the final editorial and publishing decisions are made by humans.
AI can help us research faster, explore more storytelling directions, support scripting, generate and process images, and automate part of the workflow. But DETOON does not treat AI as the one ultimately responsible: humans choose the story, decide the angle, check the facts and decide what gets published.
For news, one principle matters especially: if we don't know, we check; if it's unconfirmed, we say it's unconfirmed; we don't make things up to sound more compelling. For Comics and Viral, AI can help turn ideas into products — but the characters, the world, the direction and the final creative decisions belong to DETOON.
How does DETOON verify news?
DETOON Today content is built from official sources, primary documents, or verifiable journalistic and public information.
When a story is developing, DETOON tries to clearly distinguish the reliability levels of information. When we find a significant error, we prioritize correcting and updating the content rather than leaving it as is just because it was already published.
- Confirmed facts — information with a reliable source or an official announcement.
- Reports — information stated by another source but not necessarily confirmed by the party involved.
- Leaks — unofficial information that may change.
- Analysis — commentary or assessment, not fact.
What languages does DETOON have?
DETOON currently publishes content in Vietnamese and English.
The Vietnamese version leans more toward stories, trends and topics suited to Vietnamese readers. The English version prioritizes content that can reach international readers, such as AI, technology, gaming, internet culture, office life, lifestyle and universally relatable comics.
Not every Vietnamese article must have an English version. DETOON prioritizes localization — retelling a story so it feels natural to each language's readers — rather than translating line by line.
Who operates DETOON?
DETOON is operated by DEHUB INTERNATIONAL VIET NAM JOINT STOCK COMPANY in Vietnam.
Information about editorial operations, copyright, privacy and how to contact DETOON is published on the corresponding policy pages on the website. DETOON aims to be a content platform with clear provenance, a transparent editorial process and consistent brand identity.
What is DETOON building?
DETOON is building an original content and entertainment brand that can grow from articles and comics into many other forms of storytelling.
Today DETOON has Today (news and explainers), Viral (internet moments retold), Comics (short comics), Series (longer story lines) and Characters (the world of Get Go, Luna, Rocco, Tau and Leo).
But we don't want to stop at a website. A future DETOON story might start as a comic and become a short video, animation, series, interactive experience or game. Not every idea needs to become a big product, but the most-loved stories and characters should have a chance to go further.
📰 DETOON Today — Understand what's happening
DETOON Today is the section for news and explainers on trending topics in technology, AI, gaming, entertainment, everyday life and the internet.
A Today piece answers not only 'what just happened?' but also: what's confirmed, what's still uncertain, where the information comes from and why the story matters. When needed, DETOON cross-checks multiple sources, prioritizes official ones and updates a piece when meaningful new information appears. The goal isn't to make a story sound bigger — it's to help readers understand it better.
🔥 DETOON Viral — What is the internet talking about?
DETOON Viral is where trends, memes and moments the internet community cares about are retold through DETOON's own perspective and art.
Some stories don't need a long article — a line, an expression, a too-familiar situation is sometimes enough. A trend can be a starting point, but DETOON doesn't stop at reposting what's viral: we want to turn the feeling behind a trend into a new story.
✏️ DETOON Comics — Small stories, very much like us
DETOON Comics are short comics about work, family, technology, gaming, the internet and relatable everyday situations.
Deadlines. Morning coffee. An over-planned trip. The first day of school. A meeting you thought would take five minutes. A family meal. Or opening your phone to 'just watch one video' and realizing it's dark outside.
Not every story needs a big event. Sometimes a moment small enough to happen to anyone is the one that makes many people think, 'Wait, that's me too.' DETOON turns those moments into short comics that are easy to read and easy to send to someone you know will reply, 'This is you.'
Who are DETOON's characters?
DETOON has five main characters: Get Go, Luna, Rocco, Tau and Leo.
Get Go
Curious, enthusiastic, and tends to start everything with great confidence — sometimes more than needed. Get Go loves trying new things, from tech and games to everyday experiences, and usually finds the problem only after starting.
Luna
Creative, playful and always with her own take on seemingly ordinary things. A trip can become a photoshoot, a new outfit can become gym motivation, and a small idea can quickly become a whole project.
Rocco
Quick on trends, loves asking questions and is often the first to notice what's going on. Rocco fits stories about the internet, gaming, technology and new trends. Sometimes his questions help the group understand; sometimes they just make things messier.
Tau
Calm, practical and sees things the simplest way. While everyone is still arguing, Tau can often end the story in one line — not always easy to hear, but usually about right.
Leo
Composed, observant and likes to see a problem from another angle. Leo shows up in stories that need a little more thought, a fresh perspective, or simply someone calm enough when everyone else starts to lose control.
They aren't just mascots next to the content — they are the storytellers of the DETOON world. Through each comic, Viral and Series, the characters keep gaining their own stories, relationships and memories.
DETOON doesn't just want to make mascots. We want to build characters readers can recognize even before seeing the name.
What do we believe in?
DETOON believes in kindness, honesty, closeness, originality and being borderless.
Kindness
DETOON loves humor, but we want to laugh together, not at someone. A good joke doesn't need to make another person the target.
Honesty
Uncertain information doesn't become more true just because it sits in a giant headline. If we don't know, we want to say we don't know.
Closeness
DETOON doesn't talk to readers from a podium. We want to tell a story like a friend sitting next to you: clear enough to understand, short enough not to tire you, and if it fits, fun enough to send to someone else.
Originality
The internet is a nearly endless source of inspiration, but a trend is only a starting point — what DETOON makes must carry DETOON's mark. That's why we invest in characters, artwork, storytelling and a content world of our own.
Borderless
A deadline story in Vietnam can make someone in the US see themselves in it; a programming meme can land in many countries; a family story can cross language barriers. That's why DETOON was built from the start in both Vietnamese and English.
Frequently asked questions about DETOON
What is DETOON?
DETOON is a Vietnamese and English digital content and entertainment platform combining news, viral content, short comics, series and original characters.
What topics does DETOON cover?
DETOON focuses on technology, AI, gaming, entertainment, office life, everyday life and internet culture.
Does DETOON use AI?
Yes. DETOON uses AI to support research, idea development and content production, but humans are responsible for checking, editing and deciding the final published content.
Who are DETOON's characters?
DETOON's five main characters are Get Go, Luna, Rocco, Tau and Leo. Each has a distinct personality and role in the DETOON content world.
Is DETOON a news site?
DETOON has a Today news section, but it's not only a news site. The platform also develops Viral, Comics, Series and a Character Universe.
Does DETOON have an English version?
Yes. DETOON publishes in both Vietnamese and English, with English content selected and edited for international readers.
Who operates DETOON?
DETOON is operated by DEHUB INTERNATIONAL VIET NAM JOINT STOCK COMPANY in Vietnam.